Butter | How Gen Z caught the travel insurance bug

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Butter Insurance is an Australian start-up founded in 2021 when friends Cassie Bell and Steph Skevington found themselves bemoaning the lack of insurance options available to them over a drinks at a party.

The pair realised that the solutions they were seeking offered something new and innovative to the country’s existing insurance market.

battleface Uncharted podcast talked to co-founder Cassie Bell about social media marketing, products designed around customers’ lifestyles, and the innovations ripe for the Australian market. Check out Butter Insurance on Instagram @butterinsurance and on TikTok @joshfrommarketing.

Earlier this year, battleface partnered with Butter to provide customised, tech-driven solutions tailored to the modern traveller. Find out more about that partnership here.

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