Introducing battleface Insights – A Video Series to Illuminate the Path for Selling More Travel Insurance
If you’ve ever played golf before, and if you happen to not be so great at it, you can appreciate the challenges of getting from tee box to the green.
Using this analogy, the purpose of battleface Insights is to get you on the green while we perform the legwork for all the shots in between.
Imagine showing up to a golf hole with your ball already on the green!
Our aim is to provide a renewable source of insights derived from our (anonymized) data to aid in critical decision making that would otherwise takes weeks or even months to assess and analyze.
To kick off this new series, episode #1 delves into the U.S. market for comprehensive travel protection plans and insights into consumer buying behavior and benefit attachment rate trends.
Episode 1: 2024 U.S. Market Consumer Buying Trends
Summary:
- Introduction to battleface Insights
- 01:57 – Chapter 1: benefits with the highest attachment and buying trends to start 2024
- Benefits to watch: Trip Cancellation and Travel Medical
- 04:37 – Chapter 2: deep dive into the Travel Medical benefit
- Bonus: are domestic travelers adding Travel Medical to their plans?
- 07:08 – Chapter 3: traveler and trip insights part 1
- Key insights: international vs domestic trips and average number of insureds per policy
- 08:59 – Chapter 4: traveler and trip insights part 2
- Don’t miss this section, especially the end where we uncover our eCommerce conversion rates!
- 12:33 – Wrap up!