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battleface Exclusive: Consumer Travel Marketing Masterclass, Part 1

Exclusive content: Consumer Travel Marketing Masterclass Series

From the Travel Insights Podcast: S2,E3 - Consumer Travel Marketing Masterclass, Part 1

Podcast summary

In this episode of the Travel Insights Podcast, host and recovering consumer travel marketer Clay Coomer shares his expertise in consumer travel marketing, focusing on essential tools, the importance of analyzing historical performance metrics, and identifying target audiences. This is part one of a two-part series aimed at equipping the next generation of marketers with actionable insights and strategies to enhance their consumer travel marketing efforts.

What you can learn by tuning in

In part 1 of the Consumer Travel Marketing Masterclass series, we cover the basics to get started and go into more detail about the most important topic: audience profiling and segmentation. Here are the main TL/DR takeaways thanks to AI provided by Riverside:

– Utilize tools like SEMrush, Google’s myriad of options, and ChatGPT for starters.
– Historical performance metrics are crucial for future planning.
– Spend time analyzing past advertising campaigns for insights.
– Identify key audience segments for targeted marketing efforts.
– The customer is the hero in their own unique story. You must be a guide that is worth their time that calls them to action.
– Use data, online research, or other listening techniques to understand customer problems and needs.
– Invest in AI tools to enhance marketing efficiency.
– Document insights from historical data for future reference.
– Familiarize yourself with the Story Brand framework for effective messaging.

Click here to download the (non-gated) 19-page Consumer Travel Marketing Masterclass guide from part 1 of the series.

Watch S2, E3 via Vimeo, without leaving this page

Chapters

00:00 – Introduction to consumer travel marketing
01:37 – Where to start: Tools that will make a difference
05:10 – Looking back before going forward
11:46 – Mixing quantitative and qualitative analysis to build ICPs and audience segments
17:35 – Summarizing what we learned
20:44 – What to expect in Part 2

Listen to S2, E3 without leaving this page

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KENTUCKY: 

Application: Any person who knowingly and with intent to defraud any insurance company or other person files an application for insurance containing any materially false information or conceals, for the purpose of misleading, information concerning any fact material thereto commits a fraudulent insurance act, which is a crime.

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OKLAHOMA: Any person who knowingly, and with intent to injure, defraud or deceive any insurer, makes any claim for the proceeds of an insurance policy containing any false, incomplete or misleading information is guilty of a felony.

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VIRGINIA: It is a crime to knowingly provide false, incomplete or misleading information to an insurance company for the purpose of defrauding the company. Penalties include imprisonment, fines and denial of insurance benefits. 

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NEW YORK*:  Any person who knowingly and with intent to defraud any insurance company or other person files an application for insurance or statement of claim containing any materially false information, or conceals for the purpose of misleading, information concerning any fact material thereto, commits a fraudulent insurance act, which is a crime, and shall also be subject to a civil penalty not to exceed five thousand dollars and the stated value of the claim for each such violation.