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Warning: Brits Vastly Underestimate The Cost Of Being Airlifted From The Slopes

  • New data shows that skiers and boarders surveyed underestimated the cost of being airlifted off the mountain by nearly £7,000
  • When asked to estimate the cost, respondents guessed an average of just over £3,000 when this is closer to £10,000
  • Despite many respondents feeling out of practice, 70% would still be keen to try a new winter sport.

New data* shows that regular skiers and boarders are unaware of how much being airlifted off a mountain would cost.

The research – commissioned by travel insurance provider battleface – found that respondents had guessed that this would cost an average of £3,000, but the reality is close to £10,000. 12% of those surveyed said they hadn’t considered the cost of this and as many as 25% of respondents had never taken out specific winter sports cover.

The data also showed the pandemic has had a significant impact on skiers and boarders’ confidence.  71% of regular skiers and boarders surveyed said that they were now feeling out of practice. A similar proportion are feeling more adventurous than before, with 70% stating that they would like to try a different snow sport, on their next trip. This increase in the appetite for adventure tied with a lack of experience/skiers and boarders feeling rusty after some time away from the slopes highlights the need for suitable winter sports cover.

Katie Crowe, Director of Communications, battleface comments:

“With many skiing and snowboarding enthusiasts hoping to be more adventurous than before on their next trip, it is worrying that many people have not taken out specific winter sports cover. Accidents unfortunately do happen on the slopes, and the underestimation of the cost of airlifting shows just how important it is to be adequately protected on your holidays”.

battleface travel insurance policies cover cancellation, medical and emergency expenses, hospital benefit, personal accident, baggage, personal money and passport and personal liability. Cover includes emergency medical expenses caused by or resulting from COVID-19 for travellers up to a maximum age of 59.

  • Winter Sports equipment up to £750 (£500 per single article, set or pair)**
  • Hired equipment is also covered (£300 per single article, set or pair)**

**subject to the policy excess

*The study of 1,003 UK adults was carried out between 9 and 17 September by Opinium Research on behalf of travel insurance provider battleface to find out opinions on winter sports holidays.

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